Jaguar Land Rover,
A modular exhibition to demonstrate how technology is being used to make a positive difference
Tech Fest was a new format that Jaguar Land Rover was undertaking. With the government's new legislation on the automotive industry, this event was to showcase JLR's future thinking and open up a conversation on what effects these proposals will do to the future of the industry. Imagination were briefed to create a simple identity that could work across an exhibition, that would be in the atrium space at Central St. Martins, and to be used during hosted talks around the future of the automotive industry.
We created a simple identity, that had a touch of flare that could be introduced within infographics and wayfinding. Working with the in-house architects, we manufactured steel frame structures that created a flexible system that allowed us to attach different sized graphics onto them. Informative, colourful infographics were created to help convey sometimes very complex information to the visitors. The identity was extremely well received and will now become the basis of Tech Fest look and feel for future events.
Imagination
Experiential
Identity
2017
Albert Fielder
Bretton Bird
Guy Tabberer
Robert Fielder
Danny Roberts
Steve Pearce