Friends of Friends is an international platform and community dedicated to creativity and inspirational voices based in Berlin. After 11 years, Friends of Friends relaunched with a new name (previously Freunde von Freunden) to reflect its international reach. With the new name, MoreSleep (the parent company to FF) was tasked with refreshing the identity and creating a new website.
We overhauled the website and created a new modular system so that editors could create expressive articles with some unusual layouts and composition. New interactions and a more in-depth search function gave the users easier access to the complete roster of the Friends of Friends archive.
friendsoffriends.com
MoreSleep
Branding
Web Design
Art Direction
2021
Elias Tinchon
Frederik Frede
Isabelle Junge
Torsten Bergler
Thomas Provost