Berlin Green,
A new visual identity that explores the nature and physicality of a conscious lifestyle tech brand
Berlin Green create sustainable, honest and beautifully designed smart tech products. At MoreSleep we worked with Berlin Green to define their brand strategy, to reflect their future goals, and created a new visual language across their branding and overhauled their website to encompass all of their new values.
The visual identity explores the natural physicality of their products. We created a new design language built around their key values. Playing with perspectives in the logotype showcases their sustainability and the community-focused ecosystem. While the colours, typography and patterns reflect their materiality and modern design approach.
berlingreen.com
MoreSleep
Branding
Strategy
Web Design
Art Direction
2022
Elias Tinchon
Frederik Frede
Tim Howard
Torsten Bergler
Valeria BK